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Target4HR
Target4HR – Expert HR solutions for businesses and professionals
I am Diana Makhmutova, your guide in the world of effective HR management and strategic HR consulting.
About me
Expert in HR and strategic human resources management, founder and CEO of Target4HR.
I have been working in the HR field for over 13 years, helping companies build effective HR functions, develop recruitment strategies, and improve team effectiveness.
I have been working in the HR field for over 13 years, helping companies build effective HR functions, develop recruitment strategies, and improve team effectiveness.
Member of the jury of HR business awards Employee Wellbeing Award, Globee Awards, Rosmolodezh
Member of the Association of Personnel Selection Consultants (APSC)
HR Expert of the Year according to the People Awards TOP 2024
Member of the International ECDMA Association
Diploma winner of the III place of the Russian interregional competition "The best specialist in personnel management – 2024"
I am developing the NanimAI.tech project, an innovative HR solution based on artificial intelligence.
I also actively develop the HR community through educational and expert projects.
Author of the HR Director course and the universal professional retraining program "HR Department Management - 2025" for the HR Director School (Action Group of Companies)
Previously, I worked in the Avito HR team, where I gained valuable experience in recruiting specialists, developing HR strategies and optimizing HR processes.
This experience has allowed me to gain a deeper understanding of business needs and develop effective HR recruitment and management techniques.
This experience has allowed me to gain a deeper understanding of business needs and develop effective HR recruitment and management techniques.
I am a speaker at leading HR conferences, sharing my knowledge about strategic personnel management, effective recruitment and development of HR functions
Co-author of the book "HR-business partner" and scientific publications on personnel management
– to make HR tools accessible, effective and practical for companies and specialists, helping them achieve outstanding results.
Author of articles in leading business publications and mass media, including Izvestia, HR Management, RIAMO
My goal
Why people choose me?
13+ years of HR experience
Deep expertise
Practical solutions
The unique advantages of Target4HR
- An integrated approach: from staff selection and development to executive training;
- Deep analysis of HR processes: I evaluate and improve HR functions of companies;
- Personal support: individual approach to each client;
- Practical orientation: I provide not only theory, but also ready-to-implement solutions.
My services
For individuals (B2C)
For legal entities (B2B)
- Career consulting: development of an individual growth strategy, selection of training programs;
- Preparing for interviews: analyzing strengths, self-presentation, resume optimization;
- Mentoring HR specialists: competence development, consulting on HR practices.
- Recruitment: Executive Search, search for rare specialists, mass recruitment;
- HR strategy development: building a strong HR function, implementing best HR practices;
- Executive training: effective recruitment skills, employee adaptation;
- Audit of HR processes: diagnostics, recommendations for improvement.
Online Training (Course)
How to conduct competency interviews
Methods for identifying competencies
Using STAR interviews and other techniques
Analyzing candidate responses, reducing selection errors
Practical examples and interviews
Certificate of completion